Nigeria is located in the west coast of Africa where hot weather conditions apply almost all the year round necessitating a huge demand for safe drinking water, chilled carbonated drinks and other soft drinks leading to sustained sales growth of these products.
A recent report shows that more than 1.2 billion litres of soft drinks were sold in Nigeria in 2012 which is next to South Africa’s record of 2.8 billion in the same year in the entire African continent. The rising retail sales growth of carbonated soft drinks in Nigeria is also being fuelled by rapidly growing consumer demand among the people in the densely populated cities of the country.
Generally, the soft drink market in Nigeria has been experiencing robust growth in key areas of growth indices like current value sales and total volume and the main drivers of the continued growth include the steady increase in the disposable incomes of many Nigerians, continued growth in the population of the country, improvements in the marketing strategies being deployed these days, and better distribution channels of these products by the carbonated soft drink manufacturing companies in the country.
Notable Brands and Types of Carbonated Soft Drink in Nigeria
The size of the carbonated soft drink market in Nigeria is massive thereby allowing new entrants with sound initiatives to start thriving almost immediately after their products are unveiled. The market has been dominated for a long time by the world renowned carbonated soft drink manufacturers namely Coca Cola with its Coke, Fanta, Sprite, and Schweppes brands and PepsiCo with its Pepsi and Mirinda brands but vibrant new comers like Lacasera with its La Casera brand is fast cashing up in just about a decade of its existence in Nigeria.
The La Casera brand is a non-cola carbonate soft drink loved by Nigerians for its popular apple flavour variant. Many of the companies involved with the manufacturing and marketing of soft drinks in Nigeria are enjoying immense growth in their profit margins since the country has a large growing population of youths estimated to be about 100 million out of the 170 million total population.
The Raw Materials for Carbonated Soft Drink Manufacturing in Nigeria
Carbonated soft drinks are beverages that consist mainly of sugar, carbonated water and flavouring syrup as the key raw materials. The carbonated water, that is carbon dioxide mixed with water, in soft drinks constitute about 94 percent of the entire content per bottle. Manufacturers use carbon dioxide as an inert and non-toxic gas to add bites, tangy taste, and special sparkle to the soft drink and it also act as a mild preservative. In most cases, the sugar content in soft drinks make up to about 7 to 12 percent of the content per bottle. The flavouring syrup used for soft drink manufacturing usually consist of a concentrated solution of a mixture of a sweetener, flavours, and an acidulant for tartness.
The process involved with carbonated soft drink manufacturing in Nigeria consist of two methods either of which can be used. You could choose to dilute the flavouring syrup with water and afterward allow the mixture to cool, add carbon dioxide, and dispense into bottles. The other option is to measure a certain amount of the flavouring syrup into each bottle and add carbonated water. The entire processes involved with carbonated soft drink manufacturing which includes container washing and filling of each bottle are now better done by automatic machinery in this modern age.