‘Made in Africa’ energy drinks
More than ever before, more and more young people continues to seek ways to boost their energy to cope with their ever busy and demanding daily lives. That explains why the rate of consumption of energy drinks continue to increase globally and Africa is not an exception. With caffeine as its main ingredient, energy drink […]
Why it is worth investing in a food processing business in Kenya
Of all the countries in the East and the Central African sub-regions, Kenya stands out as a huge business hub. It terms of GDP, the economy of Kenya is the largest in the region with $53.40 billion U.S., dollars. By available records, Kenya is one of the top 10 economies in the entire continent of […]
“Africa Processing project is in line with our group’s philosophy” claims Aromatech CEO Benoit Martel
As Aromatech General Manager, could you introduce your company? Aromatech is a family business celebrating its 30th birthday next year. We are specialised in sweet and savoury flavours, for all types of applications. Today Aromatech group boosts 8 production sites located around the world, we have more than 150 collaborators globally, 30% of which are […]
A look into the world of exotic African flavours
Flavours are important preparations commonly added to drinks and foods to improve taste or smell or both. In order to gain traction in a local market, providing products laden with flavours that matches local tastes is the way to go and satisfying the African taste with the right flavour is not an exemption. However, the […]
Soft Drinks and Juice Manufacturing in Ghana
The consumption of soft drinks and juice products continues to increase daily among Ghanaians to satisfy their thirst, hunger or cravings. The domestic market for soft drinks and juice in Ghana continues to grow by the day mainly because Ghanaian consumers appreciate the taste and the health benefits associated with eating natural fruits and drinking […]
Future Market Outlook for Carbonated Soft Drink Manufacturing in Nigeria
Nigeria is located in the west coast of Africa where hot weather conditions apply almost all the year round necessitating a huge demand for safe drinking water, chilled carbonated drinks and other soft drinks leading to sustained sales growth of these products. A recent report shows that more than 1.2 billion litres of soft drinks […]